Role of Information Technology (IT) in Business Success Today

Among various technologies like electronics, solar and bio technology, Information Technology (IT) is proved to be essential tool to get updated with recent evolutions in every aspect of human life.
Today online shopping, digital marketing, social networking, digital communication, cloud computing are examples revolutionary inventions of  information technology (IT).

Information Technology (IT) Importance in Business:

From the last two decade, it has proved that organizations that do invest in technology and choose the path of innovation increase their market share, overall competitiveness and financial figures. Information Technology is the only technology which provides opportunity to analyze your business data and plan your work accordingly. It also provides you with many tools which help to solve many complex problems and increases the scalability (future growth) of any business. As mentioned above, digital marketing of IT is a great tool in modern era which lets you promote products or services to global market while sitting in comfort of your home or office. Now let us see how information technology plays major role in different phases of business growth.

1. Resource Management and Globalization :

For every organization whether it is small, medium or top requires financial, tangible and human resources. Information Technology (IT) is playing vital role in automating such complex problems by introducing  user friendly solutions. Before IT revolution, these resource management solutions were desk top based. But with internet and cloud computing of IT, software engineers able to introduce ERP (Enterprise Resource Planing) solutions. Now managers of any organizations can manage virtually their organizational resources from anywhere in the world through PC, laptop, tablet or smart phone. This has introduced the concept of globalization. Now all multinational companies ( Google, Microsoft, McDonald and Amazon etc) use these cloud based solutions to virtually mange their offices and staff worldwide.

2. Decision Making :

Comprehensive Market Research is necessary for every successful organisation to make right decisions to achieve their targets. This research can be done through Online Surveys, blogs, forums and group discussions with the help of world wide web. These online tools not only provide real time response from potential customers but also ensure the accuracy of data by minimizing the risk of human errors.

3. Marketing and Business Growth :

Success of any business lies in its marketing policies which enable its staff to identify their target audience and then observe their needs and trends. Before IT evolution, marketing was limited in reaching potential customers. But advances in Information Technology for example Digital Marketing which includes Search Engine Optimization (SEO), blogging, Pay Per Click (PTC), discussion forums, SMS, MMS, E-mails, social media advertising and mobile app marketing enhance rapid growth and development of any organisation by reaching every existing and potential customer. Most of the entreprenuers understood that the long term success of business is not possible without digital presence on the internet. So every organisation focusing on strategies developed by Information Technology (IT) for their business growth by creating their own websites on internet.

4. Customer Support and Satisfaction :

The key factor for every business growth is the higher level of customer satisfaction which can not be achieved without real time customer support process. Analyzing customer needs, trends, behaviour and satisfaction levels, demands, problems and their solutions helps to take decisions to improve quality of its services. Thanks to the Information Technology that has enabled us to communicate with potential and existing customers. IT provides many channels like SMS, MMS, E-mails, Webinars, Social media, member portals, online newsletters and multi media messaging through smart phones. Many organisations use customer relationship management systems (CRM) to hold valuable data for understanding future needs and customer behaviour.

Conclusion :

It is clear that without leveraging benefits of Information Technology, it is impossible to attain long term success in any business in this modern era. Highly trained IT professionals is prerequisite of any business success. So knowledge in IT is mandatory for both employee and employer for smooth functioning of organisation in this modern digital era.

There are many institutions and training centers out there to become successful IT professional. In this blog I write every updates and courses offered by VERITY-SOL, Inc a pioneer in IT training and mobile app development and its placement services.
This is my first post in this blog, if you find any deficits and want to give any suggestions of improvement of content feel free to comment or message.